SUNDAE CREAMERY

The Sundae Creamery project developed a mobile app and website to enhance user experience and reflect the brand’s unique elements. Starting with logo design in Adobe Illustrator, we refined the brand identity through UX & UI style guides, typography, and a mood board. Low-fidelity wireframes guided design decisions, which transitioned to high-fidelity frames in Figma. User testing on tasks like product search and ordering ensured a seamless experience. The project met all goals and concluded with a successful client presentation.

GOAL

The goal of this project was to create a mobile application and website for Sundae Creamery, an ice cream shop, aimed at enhancing user experience while embodying the unique elements of the company.

CHALLENGE

Sundae Creamery needed a digital platform that effectively represented its brand identity and provided users with a seamless experience for browsing products, placing orders, and contacting the shop. The challenge was to design and develop both a mobile application and website that reflected the company’s values and offerings while prioritizing user experience.

STRATEGY

The strategy involved visualizing logo options to capture Sundae Creamery’s brand essence, followed by the development of UX/UI style guides and a mood board to refine brand identity. Collaborative sketching of low fidelity wireframes informed design decisions, with high fidelity frames created to optimize user experience. User testing provided feedback for iterative improvements

PROCESS

The process began with logo visualization, followed by the development of UX/UI style guides and collaborative sketching of low fidelity wireframes. High fidelity frames were created to optimize user experience, and user testing provided feedback for iterative improvements

TAKEAWAY

Through this project, I learned the importance of capturing the essence of a brand through visual elements and maintaining consistency across different digital platforms. Collaboration and user feedback were crucial in refining design decisions and ensuring a seamless user experience.

RESULT

The final mobile application and website effectively embodied Sundae Creamery’s brand identity while providing a seamless user experience, meeting all project goals and reflecting a successful collaborative process

SUNDAE CREAMERY PROJECT

Check out my project via Figma

View Prototype